New catalogue offers fresh ideas and inspirations to make homes in Malaysia cosier and sustainable
KUALA LUMPUR, 10 September 2020 – IKEA today launched its highly anticipated 2021 Catalogue, the handbook for a better everyday life at home. Filled with meaningful ideas and inspiration, the latest IKEA Catalogue features brand-new collections, exciting collaborations, and even more affordable solutions for easy home renewal choices.
“As more and more Malaysians embrace IKEA in their hearts and homes, we have made the new Catalogue more significant than ever, especially in today’s new normal where our living situations have changed. We have packed it with budget-friendly ideas and inspiration forevery taste, style and need. With the wide range of affordable solutions, now, even more Malaysians can make changes around their homes while enjoying big savings. From making new dedicated spaces around the home to finding solutions for storing, maximizing living spaces to making room for your new plus one, the solutions and inspirations revolve around realistic and relevant offerings customers can relate to,” said Gerard Jansen, Country Retail Director (Malaysia), IKEA Southeast Asia.
With an aim to constantly reduce it costs without compromising on quality, IKEA will be offering Malaysians with an Even Lower Price range throughout the entire year. Featuring over 198 products for all areas of the home — living room to kitchen, bedroom to bathroom and more, the products offered are more affordable than ever.
“In living up to our vision of creating a better everyday life for the many people, we have studied and understood their needs and wants. With that, we have ensured that the new IKEA Catalogue has something for everyone. Among the new items areJÄTTELIK, a dream collection for all dinosaur lovers.Products from this range will help parents transform their child’s room into an exciting world full of prehistoric animals.Aside from that, it also features the RÅVAROR collection, a range of productsthat fulfils the needs of small space or apartment living. The collection includes items that can quickly turn small spaces into smart spaces. Both collections, JÄTTELIK and RÅVAROR are already available at all IKEA Malaysia stores,” added Gerard.
As for new collaborations, IKEA recently tied-up with Greyhound Original, a renowned Thai fashion label for SAMMANKOPPLA, an expressive limited collection. Featuring high end designs at affordable prices, this sought-after collection which sees a blend of Bangkok Street style and the home furnishing expertise of IKEA is now available in Malaysia. Apart from that, LEGO and IKEA are set to excite consumers in Malaysia with their collaborative BYGGLEK collection. Set to make its way to all IKEA Malaysia stores in early 2021, this playful storage will encourage play and infuse more fun into storage around the home.
In addition to that, there is also news of a highly anticipated EFTERTRÄDA range that will be made available in December 2020. Deemed as an IKEA fans collection, the range features a collection of apparels and accessories staring the IKEA logo and product barcode.
To top it all off, IKEA will also be introducing new items on its menu and bringing back mouth-watering favouritesat its Restaurants and Cafés. The new itemincludes its Plant Ball which will be made available in 2021. A reimagined version of the iconic IKEA Meatball, the Plant Ball is a more sustainable, plant-based alternative for meatball lovers. Other mouth-watering favourites on the menu includes the Peri-Peri Chicken with French Fries & Mix Vegetables, Honey Soy Beef Ribs, Salmon Fillet with Medallion &Lemon Butter sauce and theHot Dog Bolognese among others. The items on the menu will beavailable for dine-in and take-away.
Get a copy of the new IKEA 2021 Catalogue from any IKEA Malaysia stores. IKEA FAMILY members will receive a RM5* IKEA Family voucher with minimum spend of RM300* when you shop at any IKEA Malaysia stores from now until 31 October 2020.
Be sure to sign up as an IKEA FAMILY member to enjoy more members-only perks and savings. Sign-up for free at the in-store IKEA FAMILY kiosks or online at IKEA.my/FAMILY.
We believe home is the most important place in the world. Since its 1943 founding in Sweden, IKEA has created a better everyday life for the many people by offering well-designed, functional home furnishings at prices so low that as many people as possible can afford them. Today, IKEA is the world’s largest home furnishing retailer, with more than 420 stores in 52 countries – including four in Malaysia. We are part of IKEA Southeast Asia – the only franchisee owned by the Kamprad family that founded IKEA. We make sustainability part of our everyday business and support initiatives that benefit children and the environment. To learn more, visit IKEA.my